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หน้าหลักเกี่ยวกับเราจุดยืนของแบรนด์
BRAND PROPOSITION
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จุดยืนของแบรนด์ SONAR Tire - SONAR originates from a renowned tire manufacturing group. When it comes to the brand philosophy of creativeness and innovation, SONAR never gives an inch. It dedicates all efforts to the advancement of design and manufacturing technologies and provides customers with flexible, integrated services. It launches a variety of product lines to satisfy every need of the consumers, delivering them fast, safe and durable products. SONAR now leads the tire market with its excellent achievements and yet it is never satisfied with this success. SONAR continues beyond all expectations to innovate and excel, all if possible, at a “sonic” speed. 。 Slogan Excellence Beyond Expectation SONAR continues beyond all expectations to innovate and excel, all if possible, at a “sonic” speed. 。
Brand Logo SONAR soars high and free The creation of the brand logo comes from a free outline of the shape of a pair of high flying wings, extending speedily towards the horizon. It depicts the carefree character of driving through a vast and natural landscape, and the pleasure and freedom of flying high in the sky with no limits. The letter “S” looks solid and stable but is extended with the dynamics of a wing. This represents the adventurous and pioneering spirit of the brand in its continuous course of advancement and releases an air of pride and confidence of the brand’s super-“sonic” capabilities.Ice Blue: represents carefree space, unlimited ambition, coolness and wisdom, technology based. Verdant Green: represents natural landscape, environmental friendliness, filled with hope and energy, and elegance. |
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